Discount Tire Case Study

Tokenizing Sensitive Personal and Payment Data and Safely Removing it from Internal Systems

Discount Tire wanted to drive a digital transformation to a paperless financial application process. The goal was to make applying for in-store credit and loans easy and fast for both customers and retail staff while keeping both the payment card information (PCI) and customer personally identifiable information (PII) out of the point-of-sale and back-office systems.

By combining encryption, tokenization, and cloud data vaulting, Discount Tire removed customers’ PCI data from its business systems, reducing the scope and cost of PCI compliance, as well as the risk of data breaches that expose customer data, potentially resulting in fines, lawsuits, and lost business. 

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"The fact that we not only successfully completed the digital transformation of our credit and loan processing and secured the PII, but did it in only five months, is testament to the collaboration between our internal team and TokenEx. It also demonstrates that the open-integration capabilities of the TokenEx platform are essential to making these kinds of transformations possible." EVAN HUNTER, DISCOUNT TIRE PROJECT MANAGER OF PAYMENTS AND FINANCE

Tokenizing Sensitive Personal and Payment Data and Safely Removing it from Internal Systems

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