What is Personal Information and Why is it so Valuable?

Personal Information aka Personally Identifiable Information (PII) generally refers to sensitive data sets that could be used to identify individuals. This commonly includes names, social security numbers, passport ID’s, email addresses, and even educational, financial, or employment information. However, since the term PII is widely used in different contexts in many different industries, jurisdictions, and legal settings, each organization needs to assess the types of data they need to accept, store, process, and secure. Security experts often advise, “If you don’t need it, don’t store it”. This is definitely the case with PII. 

By removing sensitive PII data from your environment and replacing it with a mathematically unrelated and indecipherable token, you are able to continue business operations as usual but without any risk or liability posed by a potential breach. As the industry leader in tokenization, TokenEx is designed from the beginning to accommodate virtually any organization’s environment using omni-channel acceptance methods, a multitude of custom integrations, and a wide variety of custom token schemes.

With data centers in the EU, UK, and USA, TokenEx is fully equipped to help companies around the world achieve GDPR compliance.


In this eBook, you will learn:

  • How PII is defined
  • How TokenEx secures PII
  • How tokenization pseudonymizes sensitive data
  • How tokenization aides in GDPR compliance

Download Your Privacy eBook