About the company
Super was developing its next-generation booking engine when it encountered a potential roadblock. Standard processor vaulting and tokenization services wouldn’t allow the travel company to process payments when it wasn’t the merchant of record.
Industry: Travel & Hospitality
Location: Toronto, ON
Company Size: Commercial
Products Used: Hosted iFrame & Transparent Gateway
Enable core functionality
The TokenEx platform enabled Super to support this integral part of its business via the tokenization provider’s ability to both collect and transfer third-party credit card data. This additional functionality facilitated the growth of the company, becoming a core component of Super’s technology.
“It’s such a core underlying part of our stack,” Super Co-Founder and CTO Henry Shi said. “There’s no real alternative.”
Save development resources
In addition to providing an indispensable technology to a platform that’s experienced 100 percent growth year over year, TokenEx helped Super save tens of thousands of dollars in lost opportunity costs and development time by meeting stringent partner compliance requirements.
“We had a potential problem with one of our partners, and TokenEx was able to help us clarify for our partner that we met their compliance needs,” Shi said. “They were going to turn off the partnership for a while, which could’ve easily lasted a month or two, but because of TokenEx, we were only off for a few days.
“Beside the engineering costs, the overheard, the headache of turning things on and changing the flow – getting recertified was going to be even more painful. TokenEx saved us from that.”
How it works
Super securely captures credit card numbers via its checkout page or receives them from third-party partners.
TokenEx exchanges the card data for nonsensitive placeholder tokens that Super can then store internally and share with partners.
When Super needs to process a payment or transmit sensitive data to a third party, it returns the token to TokenEx, and then TokenEx sends sensitive data to the desired endpoint.
Unlock the value of your payments
Super experienced 100 percent growth year over year.
Super saved tens of thousands of dollars in lost opportunity costs and development time.
Super enabled an additional 10 percent of its business.
“The alternative is that we don’t charge or tokenize credit cards, which is not possible for our business. TokenEx has always been so core to our business.”
Co-Founder and CTO, Super
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